“How To Create Your First
Darn Good Ad…
In Just 9 Minutes.”
Let's get right to it -
Imagine you’re sitting at a lunch counter, coffee shop, or bar minding your own business.
That's right. Your ad starts with an imaginary scene inside your head. Try to see it and hear it as clearly as possible, as it might actually go down -- we're snatching copy from reality here.
Someone sits down next to you. The waiter / waitress (or bartender) says "Hi, Mr. Hardy. Gee, you look a little down today."
And Mr. Hardy replies: "Yes, I am down. You see, I…" And he goes on to describe the exact problem that what you offer… fixes.
He has just identified himself as a prospect. When you're writing an ad, you must write to prospects -- people who are in your "target area".
To get the most out of this mini-lesson, stop reading right now...
... and spend one minute (that's long enough) writing, typing, or recording -
What did Mr. Hardy said?
How exactly did he describe his problem?
What you've done that, click Go To Next Page to continue...
Chris Milkie
Thank you John!!
Ben Cummings
"Dear John: Your strategies have made me hundreds of thousands of dollars. I consider your copywriting to be so influential on my success, that I've literally stalked your ads and sales letters, purchased countless products and services to get on lists... solely so I could collect (and study) the sales letters that you write. This practice has been like a real-world 'Harvard Business School' education for me. And I know dozens of millionaire business people and successful "guru's" that quietly keep an eye on you, follow all that you do, and consider you a major influence on their success."
