“How To Create Your First
Darn Good Ad…
In Just 9 Minutes.”
Now… what do you say to Mr. Hardy?
Remember -- you're a stranger to him. Just like your ad will be -- in most cases, your reader is not expecting your email or letter or ad, and you are essentially interrupting his day. (This tactic works even for writing to your own email list, where your reader may be an opt-in or previous buyer, and recognize your name or company. But it's especially crucial when you're writing to a cold audience, who has no idea who you are or why they should trust you.)
This is the point where world-class salesmanship makes all the difference.
What you would say to Mr. Hardy… to inform him that you have something he probably wants, and how to get it… is precisely what needs to go into your first good ad.
I call this the "I'm sorry to interrupt" method of finding the passionate sweet spot of your best sales pitch, fast.
You just take what you would SAY to a prospect in your target audience… and translate it into copy.
Again, you should take a minute to write, type, or record yourself. Do it now.
If you record yourself, you'll probably have to spend a bit of time later fixing up the language so it reads well.
When you do, you will have an honest-to-goodness sales pitch, turned into a written ad or script for you sales video.
Andreea Grad
"What I learned in the Simple Writing System will help me build multiple streams of profits for years to come. I now feel I can truly make more money, create products that sell and attract more clients for my growing business. In fact, I can write my own ads which have brought in 30% more business locally in the last few months. I am so grateful for it. Thank you from my heart."
Craig Woolven
John, your Simple Writing System is my step-by-step blueprint for writing killer, kick-ass sales letters. At last, a simple step-by-step system that pulls together all the elements of writing sizzling, money-in-the-bank sales letters.
The videos explain exactly what to do and the workbook is chock-a-block-full of real world examples and my personal tutor made sure I nailed every exercise.
I now know what to say and exactly how to write it. Powerful, laser targeted sales copy at my fingertips using your step-by step process. Absolutely awesome -- thanks John."
Jorge Garcia
"I've been in the freelancing game for 7 years now and always had trouble putting things together. I've got it all: ADHD OCD BP ETC, so perfectionism and a short attention span blasted my workflow to pieces with my previous clients. SWS forces me to sit down, focus on making the cogs, and helps me put together a selling machine.
In ONE DAY I tweaked my Upwork.com profile and I started getting inundated with work requests. It was like no other copywriter had a page quite as sharp as mine. My request inbox was so loaded up I had to turn down several jobs a week. Upwork gave me top-rated status the following week based on how much work and 5-star ratings I was getting. I had to start sending people to my website to get in line for a chance to work with me.
Now I'm charging three times my previous hourly rate and clients are paying my per-project fee. I can't thank you enough for this system. As a fiction writer turned copywriter, it is the one writing tutorial that's actually worked for someone with my thinking patterns.
You should change the acronym from SWS to ROI. I'm making three times as much on freelance projects as I used to and now I HAVE TO TURN DOWN JOBS ON A WEEKLY BASIS. My new copy is bursting at the seams with an irresistible voice and pinpoint salesmanship and people are seeking ME out to work with them (and paying me much more than the other guys). No other book or course comes close. This is the end-all, be-all for copywriting courses.
Thanks a ton for everything."