“How To Create Your First
Darn Good Ad…
In Just 9 Minutes.”
Now… what do you say to Mr. Hardy?
Remember -- you're a stranger to him. Just like your ad will be -- in most cases, your reader is not expecting your email or letter or ad, and you are essentially interrupting his day. (This tactic works even for writing to your own email list, where your reader may be an opt-in or previous buyer, and recognize your name or company. But it's especially crucial when you're writing to a cold audience, who has no idea who you are or why they should trust you.)
This is the point where world-class salesmanship makes all the difference.
What you would say to Mr. Hardy… to inform him that you have something he probably wants, and how to get it… is precisely what needs to go into your first good ad.
I call this the "I'm sorry to interrupt" method of finding the passionate sweet spot of your best sales pitch, fast.
You just take what you would SAY to a prospect in your target audience… and translate it into copy.
Again, you should take a minute to write, type, or record yourself. Do it now.
If you record yourself, you'll probably have to spend a bit of time later fixing up the language so it reads well.
When you do, you will have an honest-to-goodness sales pitch, turned into a written ad or script for you sales video.
Craig Woolven
John, your Simple Writing System is my step-by-step blueprint for writing killer, kick-ass sales letters. At last, a simple step-by-step system that pulls together all the elements of writing sizzling, money-in-the-bank sales letters.
The videos explain exactly what to do and the workbook is chock-a-block-full of real world examples and my personal tutor made sure I nailed every exercise.
I now know what to say and exactly how to write it. Powerful, laser targeted sales copy at my fingertips using your step-by step process. Absolutely awesome -- thanks John."
Antony Ruffin
"Everything was great. Being able to do it on my own time was a plus. The DVDs were high quality and the two course books had information that I have used and gotten good results…The Simple Writing System gave me a blue print where I can focus my efforts on each step of the puzzle. Now I can write more effectivecopy in less time. It gives me the ability to write my own sales letters without using someone else's work as a template for the whole thing"
Jonathan Mitchell
"The Simple Writing System course was awesome... Overall, it was a great learning experience. We have closed over $29,000 in new business since completing the course. Thanks a lot."