“How To Create Your First
Darn Good Ad…
In Just 9 Minutes.”
Now… what do you say to Mr. Hardy?
Remember -- you're a stranger to him. Just like your ad will be -- in most cases, your reader is not expecting your email or letter or ad, and you are essentially interrupting his day. (This tactic works even for writing to your own email list, where your reader may be an opt-in or previous buyer, and recognize your name or company. But it's especially crucial when you're writing to a cold audience, who has no idea who you are or why they should trust you.)
This is the point where world-class salesmanship makes all the difference.
What you would say to Mr. Hardy… to inform him that you have something he probably wants, and how to get it… is precisely what needs to go into your first good ad.
I call this the "I'm sorry to interrupt" method of finding the passionate sweet spot of your best sales pitch, fast.
You just take what you would SAY to a prospect in your target audience… and translate it into copy.
Again, you should take a minute to write, type, or record yourself. Do it now.
If you record yourself, you'll probably have to spend a bit of time later fixing up the language so it reads well.
When you do, you will have an honest-to-goodness sales pitch, turned into a written ad or script for you sales video.
Ben Cummings
"Dear John: Your strategies have made me hundreds of thousands of dollars. I consider your copywriting to be so influential on my success, that I've literally stalked your ads and sales letters, purchased countless products and services to get on lists... solely so I could collect (and study) the sales letters that you write. This practice has been like a real-world 'Harvard Business School' education for me. And I know dozens of millionaire business people and successful "guru's" that quietly keep an eye on you, follow all that you do, and consider you a major influence on their success."
Jorge Garcia
"I've been in the freelancing game for 7 years now and always had trouble putting things together. I've got it all: ADHD OCD BP ETC, so perfectionism and a short attention span blasted my workflow to pieces with my previous clients. SWS forces me to sit down, focus on making the cogs, and helps me put together a selling machine.
In ONE DAY I tweaked my Upwork.com profile and I started getting inundated with work requests. It was like no other copywriter had a page quite as sharp as mine. My request inbox was so loaded up I had to turn down several jobs a week. Upwork gave me top-rated status the following week based on how much work and 5-star ratings I was getting. I had to start sending people to my website to get in line for a chance to work with me.
Now I'm charging three times my previous hourly rate and clients are paying my per-project fee. I can't thank you enough for this system. As a fiction writer turned copywriter, it is the one writing tutorial that's actually worked for someone with my thinking patterns.
You should change the acronym from SWS to ROI. I'm making three times as much on freelance projects as I used to and now I HAVE TO TURN DOWN JOBS ON A WEEKLY BASIS. My new copy is bursting at the seams with an irresistible voice and pinpoint salesmanship and people are seeking ME out to work with them (and paying me much more than the other guys). No other book or course comes close. This is the end-all, be-all for copywriting courses.
Thanks a ton for everything."
Andrew Rondeau
"Best value course I have ever purchased... overall - great course, great value for money, expert feedback - I liked the structure. I have spent thousands of dollars on "internet related" products and in the past I have been personally mentored by not one but 2 'world famous' Internet Marketers (who charge even more thousands of dollars)...and this SWS course beats everything...it is the BEST EVER investment I made. I tell you what really pisses me off - I have spent thousands of dollars being mentored by so-called 'famous household' Internet Marketers and not one of them has suggested what you have John, not one!"